Now at SAGE! Journal of Marketing Research

SAGE is proud to partner with the American Marketing Association (AMA), an essential community for marketers. AMA leads an unparalleled discussion on marketing excellence, with content from an unrivaled suite of scholarly journals.

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research. Ranked 25 out of 140 in Business, JMR has an impact factor of 3.854.*

Please enjoy exclusive access to top-read research from JMR, free for a limited time**

New in October: 
Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms by Daniel M. McCarthy and Peter S. Fader

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaignsby Eva Ascarza, Peter Ebbes, Oded Netzer, and Matthew Danielson

*Source: Journal Citation Reports®, 2018 release, a Clarivate Analytics product
**You may already have access to these articles through a library or other subscription. 

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